When you join the Life Sciences Research Panel, your insights contribute to real decisions — in drug development, laboratory products, brand strategy and procurement. These case studies show the range and quality of research you will be part of. Register here to join.

Medical Devices · Procurement
Understanding decision-making for anaesthesia breathing filters in the Gulf region
Saudi Arabia Qatar Abu Dhabi Double-blind
10
In-depth interviews completed
3
Gulf markets covered
3
Professional roles recruited
100%
Quota completion rate

The challenge

Specialist device buyers and users in the Gulf are among the hardest audiences to recruit in market research. The project required a strict double-blind setup and a precisely balanced mix of anaesthesia specialists, infection-control specialists and procurement managers across three markets — all with genuine purchasing authority.

What we delivered

  • 10 verified in-depth interviews across Saudi Arabia, Qatar, and Abu Dhabi
  • Balanced representation across professional roles and organisation types
  • Full double-blind protocol maintained throughout
  • Insights into infection control, humidification, regulatory compliance, and cost
  • Part of a wider global study spanning Europe and India
Impact

The client gained rare and reliable insight into how Middle Eastern buyers and specialist users evaluate and purchase anaesthesia breathing filters — giving them a truly global perspective to refine product positioning and strategy.

Pharma · Biotech · Diagnostics
Refining brand communications in life sciences — USA
USA Research roles Manufacturing roles
50
Interviews completed
2
Distinct audience groups
4
Organisation types
100%
Decision-makers verified

The challenge

A global life sciences company needed honest feedback on how professionals in research and manufacturing perceive their fine chemicals brand. The study required scientists and decision-makers across pharma, biotech, CDMOs, and start-ups — all with confirmed purchasing input.

What we delivered

  • 50 verified professionals across research and manufacturing
  • Drug discovery, process development, formulation, QA, and procurement roles
  • Balanced mix across pharma, biotech, CDMOs, and start-ups
  • Recruitment via specialist outreach — LinkedIn, calls, and email
  • Incentives via Amazon vouchers or charitable donations
Impact

The client gained clear, evidence-based feedback to fine-tune communication strategies for established product lines and strengthen positioning in the competitive US life sciences market.

Life Sciences · Tracker Study
Tracking buying preferences across global life sciences — USA, Germany & China
USA Germany China Wave-on-wave
546
Interviews across the programme
3
Countries covered
9
Waves, same team throughout
IQCS
Audited quality standard

The challenge

A long-running tracker monitors buying preferences, product usage and competitor dynamics across three major markets. The survey is hosted by the client; the task is to find, screen and pass through qualified laboratory and manufacturing professionals at scale — while holding the strict role and brand quotas that wave-on-wave comparability depends on.

What we delivered

  • 546 interviews across the USA, Germany and China over the programme
  • Research and process professionals across nine laboratory and manufacturing settings
  • Lab managers, scientists, QA/QC specialists, and senior manufacturing roles
  • Recorded, MRS-compliant screening against role, setting and brand quotas
  • Incentives managed across currencies and regions
Impact

The same team has recruited for every wave of the programme, so the methodology, quotas and screening stay consistent from one wave to the next — which is what keeps the trend data comparable.

Life Sciences · Brand Research
Exploring perceptions of lab water solutions — UK, USA & China
UK USA China ISO 20252 · ISO 27001 aligned
32
60-min interviews
3
Countries covered
50/50
Research & clinical lab split
4
Incentive formats offered

The challenge

A global life sciences company wanted to understand how laboratory professionals across three markets perceive their lab water brand — and whether new communication materials would resonate. Participants needed direct purchasing involvement and were split equally between research and clinical laboratory settings.

What we delivered

  • 32 in-depth interviews across UK, USA, and China
  • Lab managers, scientists, technicians, and procurement professionals
  • Brand awareness, communications testing, and purchasing driver insights
  • Incentives managed locally — Amazon, PayPal, Alipay, or charitable donations
  • Processes aligned with ISO 20252 and ISO 27001 standards, and UK GDPR
Impact

The client gained actionable insight into what drives supplier choice and how their messaging lands — helping them refine positioning and better meet the expectations of laboratory scientists globally.

Public Sector · Procurement
Understanding procurement perceptions in the UK public sector
United Kingdom Public bodies Procurement leads CATI
80
Telephone interviews
20–25
Minutes per interview
3
Organisation types
ISO
20252 & 27001 aligned

The challenge

One of the UK's largest public procurement agencies needed to understand how non-customers and lapsed users across the public sector view public buying organisations, and what was preventing greater engagement with their services.

What we delivered

  • 80 in-depth telephone interviews with procurement decision-makers
  • Participants across health-service and emergency-service trusts and non-departmental public bodies
  • All interviews conducted directly through the client's CATI system
  • Structured and open-ended questioning combined in each interview
  • Processes aligned with ISO 20252 and ISO 27001 standards throughout
Impact

The findings now inform the client's communication and service strategies, enabling them to strengthen their position as a trusted procurement partner across the UK public sector.

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